Regardless of your business, innovation is crucial to your organization's success. But it seldom is enough to just innovate. To be successful over time, organizations both must develop new offerings that are right for them and also bring them to market. Why are some organizations consistently better than their peers at creating or acquiring innovations and then capitalizing on them in the market place? What can be learned from these leaders? This executive program will use findings from ongoing research at leading companies to help managers understand and develop frameworks for creating successful innovation. We shall draw upon the latest thinking on innovation from academia, including Wharton's Mack Center on Technological Innovation and research as well as case studies conducted at the Stanford Graduate School of Business.

Objectives
This executive program uses current case studies written by the session leaders that review research conducted at companies as diverse as technology giants Intel Corporation and Hewlett Packard, luxury goods maker LVMH and video game maker Electronic Arts. Through these case studies, we shall examine the techniques, structures, cultures and incentives that these and other leading companies use to consistently stay ahead of the curve. We will also explore and apply leading innovation strategies and frameworks including adjacency analysis, complex strategic integration, disruptive technology analysis and blue ocean strategy among others.

The session will be interactive, in the manner of a seminar at a top business school, with an emphasis on shared learning and understanding. The selected in-depth case studies will provide all the specific background needed to participate in and benefit from the session. Participants will acquire frameworks and tools that will help them think about the right kind of innovation for their organization, as well as how to successfully integrate innovation into organizations, and through industry level analysis learn how to better think about innovation as a competitive tool.

Benefits
Participants will:

  • Study leading theories and models in innovation.
  • Use these to evaluate your own company's ability to foster innovation and bring it to market.
  • Learn from research conducted with such world leading innovators as Intel, HP, LVMH and Electronic Arts.
  • Learn to identify pitfalls and remedies that can help improve innovation in your own organization.

View the companion article from the "Financial Times" about Organizational Innovation here.