Innovating for New Market Opportunities
Are acquisition opportunities getting thin and / or expensive? Is organic earnings growth a major line item in your annual strategic plan? Innovation and renewal are central to organic growth. Yet most established organizations do not have a well-organized process to allow for significant and meaningful innovation.

Blue Ocean Strategy offers a disciplined approach to the creative process necessary in defining new market opportunities. Developed by W. Chan Kim & Renee Mauborgne at INSEAD, the BOS methodology and proven tool set is a critical best practice for companies across numerous industry sectors.

Blue Ocean Strategy offers clients a methodology to map a creative, visual exploration of new market territories against current industry realities. DSI Blue Ocean Strategy engagements link the realm of future possibilities to a set of very specific initiatives for organizations to pursue.

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Dr. Roch Parayre heads DSI's Blue Ocean Strategy engagements. Dr. Parayre has successfully completed the Blue Ocean Strategy qualification process administered by the Blue Ocean Strategy - Initiative Centre. Learn more about the process here.